Formative research on social behavioural change communication (SBCC) for immunization plus and malaria progress by accelerating coverage and transforming services (IMPACT) project in Nigeria.
This multi-component research uses an explanatory mixed method approach to 1) identify barriers, enablers, and contextual factors influencing the acceptability and uptake of preventive and curative behaviours related to RMNCAH+N plus, immunization, and malaria intervention services; and 2) provide recommendations for developing and implementing an evidence-based SBC strategy and Advocacy, Communication, and Social Mobilization (ACSM) materials to promote behaviour change and improve health outcomes in the selected 21 States.
